The merchandise continues to satisfy two areas of consumer needs: firstly, La Senza strives to become the destination specialty lingerie store for all consumers and secondly, to provide a constant range of merchandise relevant to the gift purchaser. Since the first store opening in 1990, La Senza has maintained a focused vision of excellence. The La Senza brand name has become synonymous with high quality, affordability and elegance, and La Senza takes pride in dedicating itself to its customers and merchandise. A division of Limited Brands, La Senza owns and operates over 300 stores throughout Canada, and a further 300 stores in 30 more countries around the world. La Senza offers women a unique shopping experience with outstanding lingerie presentation in a beautiful and intimate environment, featuring everything from bras & panties, to sleepwear, loungewear, bodycare, and accessories.