Guess Watches launched its collection in 1983 with a fashionable line of men’s and women’s watches. Guess for women is fashion-trendy and chic; Guess for men is inspired by technology, design, and materials.  

Consistent with the Guess image, the ever-evolving watches appeals to young, fashion-driven consumers around the globe.  Because of its vast range of styles and colorations, Guess Watches are viewed as a fashion accessory, not a commodity.