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We are on a journey of creating wonderful experiences and great moments for you and your loved ones at Mall of the Emirates.

The future of shopping is here!

10:00 A.M. - 12:00 A.M.
Located on Level 1 L1

We have brought the future of shopping to Mall of the Emirates. At Store of the Future, shoppers can immerse themselves into a hybrid in-store and digital shopping experience, uniquely designed to make shopping a lot more experiential, entertaining, and easy. Wrapped by high-tech visual screens, expect to be taken on a visual story like you’ve never seen before.

The store’s interactive hybrid layout, with its cutting-edge technology, showcases both physical and digital products that are available to purchase. With the digital enablement, the store provides unique brand and product information through different visual formats, personalised to you. Tip – see what happens when you lift a hanger! Shoppers can also search, browse, and try on items virtually through the interactive magic and beauty mirror screens, and add all items into a virtual shopping bag for online checkout. Yes, hands-free shopping!

Currently on showcase at Store of the Future is THAT Concept Store providing one-of-a-kind experience, bespoke services and luxury labels.

Explore key selected items from the wider assortment of brands available at THAT Concept Store, customers will find apparel, accessories, jewellery, shoes and homeware as well as exclusives that cannot be found anywhere else in the region – all whilst enjoying the innovative and immersive technology.

Experience the future of shopping today, only at Mall of the Emirates!

 
 
 
 

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