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LEGO is the world-renowned line of construction toys – interlocking plastic bricks. Transitioned from a carpenter’s workshop to a global enterprise. Products have gone extensive development but the foundation remains the same – the LEGO brick that has been named the “toy of the century” twice. In fact, the name LEGO is an abbreviation of the two Danish words “leg godt” meaning “Play well”.
LEGO® Certified Stores – owned and operated by Majid Al Futtaim in the UAE - has launched its latest store design in the Middle East. The new look store format from the LEGO Group provides customers with a unique retail experience for the first time ever that is both playful and innovative.
An entire area of the store is dedicated to the personalisation and customisation of LEGO products to help shoppers create their own unique LEGO sets and find the ultimate gift. Available for the first time in the UAE, the LEGO Mosaic Maker is an exclusive concept that allows customers to transform their picture into a unique LEGO mosaic through a photobooth.