represent the jewellery culture of the Middle Eastern heritage, designed with unique creativity, and crafted by master artisans with the skill and finesse gleaned from years in the world of jewels. began with traditional and modern jewellery designs with unique beauty and quality. More than an Emirati ‘brand’, reflects the contemporary women’s heart & soul. A creation born out of the skill and dedication of the three Abdullah brothers, has spread its wings across the region all over the world.
All the collections are conceived, created, and developed by a team of skilled in-house and international jewellers known for their exceptional craftsmanship and offers unconventional, trendy, and stylish jewellery that complements the youth as a leading jewellery wholesaler, retailer, and manufacturer of 18k, 21k, 22k and finest artisanal designs in Diamonds supported by a network of over 190 outlets in the region.The company’s home is in the heart of Middle Eastern jewellery – the Gold Souk in Dubai, a center of Excellence that brings the best from around the globe.