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Media Centre


Mall of the Emirates presents a bespoke aerial performance, The Flying Pearl, inspired by #THATMOEFEELING during DSF


Majid Al Futtaim – the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia – is hosting a specially curated interactive experience that has been tailor made for Mall of the Emirates during DSF. For the first time in the region the exclusive show, The Flying Pearl, inspired by the mall’s campaign #THATMOEFEELING, is a breath-taking performance that combines aviation, science and aerial acrobatic artistry creating overhead spectacles. 

The high-flying pearl aerial acrobats are suspended from a giant helium balloon whirling and twirling through space above and have the unique ability to fly right down into the crowd. Live singers perform international hits from some of the world’s most famous artists including Whitney Houston and Céline Dion. This must-see performance is sure to leave a lasting impression! 

The international troupe of dancers, artistic skaters, singers and aerialists dancers are performing at Mall of the Emirates until 17 January at 4:30pm, 6:00pm, 7:30pm and 9:00pm. 

#THATMOEFEELING campaign is inspired by the incredible emotion every visitor feels when they shop at their favourite destination. As part of the campaign, one lucky winner will take home AED 10,000 everyday upon shopping for AED 650 at any retailer in the mall during DSF. Additionally, shoppers will have the chance to win 10 per cent instant cashback in gift cards when shopping for AED 1,000. That’s a total of more than AED 1 million worth of prizes over the entire DSF period.

For more information visit the mall’s digital and social media platforms:,, or