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Media Centre


Nancy Ajram to shine at World of Fashion, Mall of the Emirates - October 3-14

Cutting edge runway shows, glamorous makeovers, and more come together for third season!


Dubai, UAE, 17 September 2013 – Mall of the Emirates, the leading fashion destination in Dubai, will be taken by storm once again as it prepares to host its third season of the fashion event of the year: World of Fashion from October 3rd-14th. This year is set to be the best one yet with a wide array of designers and brands from around the world in the spotlight throughout, with a very exciting appearance by Arab superstar Nancy Ajram! World of Fashion will conquer the catwalk with an incredible 20 runway shows featuring the latest international collections; live makeover transformations; in-depth ‘style talks’ with world-class designers; and additional fashion oriented surprises. The extravagant show will also align with Mall of the Emirates’ Autumn/Winter 2013 fashion campaign from October 1st-31st featuring the latest in luxury fashions and the chance to win amazing prizes.

“Always at the forefront of fashion in Dubai, Mall of the Emirates is pleased to host World of Fashion for the third consecutive year,” said Fuad Mansoor Sharaf, Senior Director – Property Management for Majid Al Futtaim Properties. “World of Fashion is a fusion of exceptional styles from around the globe for shoppers to experience. Events such as World of Fashion lend support for Dubai Fashion 2020 and promoting Dubai as the next global fashion hub, and Mall of the Emirates is pleased to be a contributing force in raising the spotlight of the emirate’s fashion potential.”

The exciting lineup for World of Fashion, Mall of the Emirates will be announced in the coming weeks, and will include world-renowned designers. A jam-packed schedule for over ten days, World of Fashion, Mall of the Emirates will include non-stop glamorous catwalk shows featuring the Middle East launch of the designers’ latest collections, and the chance for stylish shoppers to hear an international designers’ perspective on the regions fashion.

The third annual World of Fashion, Mall of the Emirates promises some amazing surprises in store for shoppers, sure to outdo previous successful years. The highlight on October 9th will be the presence of Lebanese singing sensation and pop icon Nancy Ajram, who will be at Mall of the Emirates throughout the day. Meeting competition winners and fans earlier in the day, Ms. Ajram is set to enthrall Dubai with her unique charm and will later make an appearance on World of Fashion’s main stage where she will be interviewed live on stage. She will also host and attend the invitation only closing party of World of Fashion, bringing yet another edition of Dubai’s premier fashion event to a close. For more information about World of Fashion, Mall of the Emirates, please visit: