Media Centre


Mall of the Emirates gives away more than AED 1.4 million in prizes to 39 lucky shoppers during DSF


Mall of the Emirates has revealed that 39 lucky shoppers walked away with more than AED1.4 million worth of prizes during this year’s Dubai Shopping Festival (DSF).

To celebrate this year’s Dubai Shopping Festival, Mall of the Emirates made it 15 times more rewarding to shop. Shoppers who spent AED 650 were given the chance to win 15 times their purchase value during the 39-day festival with a winner selected through a daily draw.  

British national Stefanie Fernandez was thrilled to find out that buying a sofa for her new apartment qualified her as one of 39 shoppers to walk away with a gift card worth a whopping AED 40,000!

Alena Siarheyeva, a Belarus native, also walked away with an AED 40,000 gift card.

“I could not believe that by simply buying groceries and clothes for my family, I could win so big! I visit the Mall of the Emirates quite regularly and I am beyond thrilled. I will share this extremely generous gift with my family,” said Alena.

Amongst the winners was 36-year old Vasu Chaudhary, a regular tourist to Dubai and a repeat visitor of Mall of the Emirates. 

During the 39-day festival, Mall of the Emirates offered performances, and prizes to win along with Majid Al Futtaim’s malls as part of its promises to create great moments, for everyone, every day.

For more information, please visit:,, or or kempinskihotelmalloftheemirates