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Media Centre


Pop Stars Shine at the ‘Bubble Gum Pop’ Extravaganza at Mall of the Emirates

Shoppers at Mall of the Emirates sang and danced along to their favorite pop songs during the incredible Bubble Gum Pop extravaganza. The amazing show, as part of Dubai Shopping Festival, featured energetic performers and dancers, as well as a band performing a fun sing-a-long.


Performing daily at 4pm and 8pm until January 21st, Bubble Gum Pop includes: Britain’s Got Talent finalists, World Championship Street Dance winners, Nu Sxool; a tribute to pop star Katy Perry; the incredible ‘Bubble Man;’ a tribute to superstar boy band One Direction; and a stunt-performing cheerleading squad.

Throughout DSF, Mall of the Emirates is also hosting the Higher State of Prizes campaign that empowers shoppers to choose the prize he/she wants to win based on personal preferences and interests – fashion, travel or home decor. There are three zones: Stylista, Travelista, Decorista which correspond to shopping zones within the mall. Each zone requires its own minimum spend tied to a unique prize including the new 2014 Bentley GT V8 when they shop at the Stylista Zone, an exotic trip to Rio di Janeiro, Brazil when they shop at the Travelista Zone and a home makeover worth AED 100,000 when they shop at the Decorista Zone!

For more information about DSF activities at the Mall of the Emirates, visit:

MOE-772B MOE-772D MOE-772A