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Media Centre


Mall of the Emirates presents stunning S/S ’16 collections with Etoile “La boutique”

Majid Al Futtaim’s luxury flagship Mall of the Emirates stunned mall visitors from March 12th – 26th 2016, during an elegant fashion display located in the mall’s Central Galleria.


Featuring mannequins adorned in the latest Spring/Summer 2016 collections from the esteemed fashion retailer Etoile “La boutique”, the exhibition debuted as part of Mall of the Emirates S/S ‘16 campaign, aptly named SHINE.

Renowned for the ultimate in luxury and inspired by cutting-edge fashion and fine art, Etoile “La boutique” unveiled the latest trends of the year inspired by the SHINE theme throughout the presentation.

To engage with social media fans, the hashtag #EtoileFashionSquad and #ShineMOE was used by guests who took advantage of the incredible photo opportunity and reposted beautiful images for a chance to win a voucher worth AED1000 and a Thale Blanc bag with nappa Swarovski crystals and a single crystal orchid, worth AED 6000 from Etoile “La boutique”.

From March 9th to April 9th, Mall of the Emirates will reward lucky patrons upon spending a minimum of AED 650 at any outlets within the mall with an incredible opportunity to shop a new wardrobe with a fashion stylist and have their looks captured in a professional photoshoot inspired by the SHINE concept. Double chances of winning will be given to those who spend in the fashion category of the mall.  A total value of AED150,000 will be awarded to shoppers over the Spring Summer 2016 campaign at Mall of the Emirates.

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