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Media Centre


Majid Al Futtaim malls in Dubai spread the feeling of happiness by rewarding lucky winners everyday!

Guaranteed ‘Cashback’ and instant prizes are up for grabs until May 17.


Majid Al Futtaim’s lifestyle destinations in Dubai,  Mall of the Emirates, City Centre Deira and City Centre Mirdif continue to spread the feeling of happiness by putting a smile on the faces of lucky winners everyday.

The retail pioneer is rewarding shoppers at the SMILEY booths with instant prizes and Cashback vouchers with every purchase made in the malls. So far shoppers have scooped up amazing gifts including magic planet vouchers and ‘Cashback’ cards.

Amit Kumar, a winner from City Centre Mirdif commented, “I am overwhelmed and so surprised as I wasn’t expecting this! Many festivals and campaigns are running at the moment but I never thought I would win. My wife and I have won small prizes but nothing like this before so we are very happy.”

The SMILE campaign is inspired by His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai’s mission to achieve a happier society. The promotion gifts shoppers ‘cashback’ vouchers and prizes when spending in any of the stores in Mall of the Emirates, City Centre Deira and City Centre Mirdif, so, in fact, everyone has the potential to be a winner this month until May 17, 2016.

Participants are invited to redeem the ‘cashback’ cards at the malls ‘Smiley’ activation stand where they will have the chance to win gift cards and instant prizes corresponding to the voucher amount.

Tourists visiting the malls have successfully availed from the promotion as many have happily walked away full of smiles after winning some incredible surprises. Leyla, a tourist in Dubai said, “I am visiting Dubai for five days, and I have been to Mall of the Emirates everyday so far! I love this mall and intend to visit more and hopefully win more!”

While tourists May Mahmoud and her husband commented, “This is our first time visiting Mall of the Emirates and after winning we will definitely be back again during our six-day vacation as we would love to win again!”

The SMILE campaign is just the start of fun coming to Majid Al Futtaim’s malls in Dubai over the coming months. Stay tuned for more special promotions and surprise activities for the whole family.

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