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International stylist to the stars Law Roach and Makeup entrepreneur Lilit Caradanian will headline SIMPLY Dubai conference at Mall of the Emirates on October 11


Mall of the Emirates has announced the line-up of international and regional style influencers scheduled to appear at the upcoming fashion and beauty conference SIMPLY Dubai on October 11 from 10am to 6pm at Kempinski Hotel Mall of the Emirates. Designed to connect career-minded fashion and beauty lovers with experts in their field, SIMPLY Dubai returns exclusively to Mall of the Emirates for the third year as part of the mall’s signature event, World of Fashion. 

The premier US-based conference is held annually in Los Angeles, New York and Chicago, and launched exclusively for the region during World of Fashion 2016. At the heart of every SIMPLY conference is a curated group of experts from a variety of industry fields who are there to tell their stories and inspire future generations. Headlining this year are two keynote speakers, stylist to the stars, Law Roach and international Makeup Artist, Lilit Caradanian. 

LA based Law Roach, known as @LuxuryLaw, was recently recognized by The Business of Fashion 500 for shaping the global fashion industry. Regarded as an Image Architect he is frequently credited for Celine Dion’s triumphant fashion transformation and has worked with some of the biggest A-List celebrities in the entertainment industry including Zendaya, Ariana Grande, Jesse J, Ruby Rose, Skai Jackson, and Brandy. Roach is a former American Next Top Model judge alongside Ashley Graham, Rita Ora and Drew Elliot, and co-creator of the clothing and show line Daya by Zendaya. His styling debut happened by chance when Kayne West walked into Roach’s store in 2009 and brought the attention of paparazzi and industry insiders from around the world.

With 1.1 million Instagram followers, Lilit Caradanian more widely known as @MakeupByLilit, is a Los Angeles based Makeup  Artist  whose  undeniable  raw  talent  and  vibrant  passion  has  established  her  as  one  of  the  industry’s  shining  artists.  In 2012, Lilit opened her own studio in Sherman Oaks, CA,  Lilit’s Makeup Studio, and in 2015, she launched her newest project, Elcíe Cosmetics. Elcie’s first product, Micro Silque Foundation, won many awards including the Cosmopolitan Beauty Awards in 2015. With her incredible experience in content creation and monetization strategies, Lilit will share her experience as an influencer and entrepreneur at SIMLY Dubai. 

Guests will also hear from a curated group of experts from the region each sharing their insights into how to tap into the market and create a lasting impression in fashion, beauty, business and online. Speakers on the beauty panel include AlReem Saif, Chris Dylan and Samira Olfat. Digital personalities Nadya Hasan, Tamara AlGabbani, Sai Ferrera and Zeynab El-helw, will be lending their advice to budding bloggers. There to share style advice are creative directors, editorial and personal stylists Gweys Soriano, Vasil, Slim Dayaa, Dareen Alyawar and Sam Francis. Talking business is owner of Soh Dubai Sally Soheili, Nina Uhbi from Beauty Expert, as well as entrepreneurs, Sara Al Madani and Caroline Stranbury. 

Moderating the keynote panels are media gurus Louise Nichols - Editor in Chief of Harpers Bazaar Arabia, Meredith Damouni - Managing Director of Capital D Studio, Alia Fawad – Director at ITP Live, Nour Aldin - TV Personality, Kavita Srinivasan - Editor in Chief of Cosmopolitan ME, Milli Midwood - Social Media Content Creator and Fouad Haidar - MBC TV host.

In addition to the panel discussions, SIMPLY Dubai features networking opportunities, brand set ups, live demonstrations and workshops which help guests connect and build lasting relationships. BEDashing, Soh Dubai, Capital D Studio, Mai Water, BMore and SKIN III will be there to showcase the latest trends and must-haves. 

Visitors can stay up to date with the World of Fashion events by downloading the Mall of the Emirates mobile app. The app gives exclusive access to events, tickets, trends, 
photo galleries, House of Bazaar and SIMPLY Dubai. The added feature on the app this year allows visitors to click to show interest to purchase products from key brands in the mall. 

Tickets to SIMPLY Dubai available on

For more information, please visit:,, or 
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