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Mall of the Emirates and Kempinski Hotel Mall of the Emirates ring in the festive season in a delicious way!

Annual Stollen Charity Cake Sale Aims to Sell a Record 720m of Cake for Dubai Centre for Special Needs


Mall of the Emirates, Majid Al Futtaim’s leading lifestyle destination, and Kempinski Hotel Mall of the Emirates, are set to host the 11th Annual Stollen Charity Cake Sale, on Friday December 9 from 10am.

This highly anticipated festive family event hopes to set a new fundraising record by selling every last slice of the traditional fruitcake with proceeds gifted to the Dubai Centre for Special Needs. The money raised will be used by the charitable organization to provide essential education and therapy for the Centre’s pupils, as well as assisting parents with annual fees. Last year, the event raised AED80,000 for the Dubai Centre for Special Needs.

“We are always so grateful to the team at the Kempinski Hotel Mall of the Emirates and Mall of the Emirates for their hard work and determination during their annual Stollen cake sale, they insist on doing it better and better each year!” said Dr. Mahshid Salehi, Director of the Dubai Centre for Special Needs, “The event is a great way to start the festive season and show people the importance of supporting their local UAE charities. We would like to thank them all for their hard work and continuous support throughout the years.”

“The Stollen Charity Sale is a key date in Dubai’s calendar and Mall of the Emirates’ festive celebrations and one which we look forward to hosting with our partners Kempinski Hotel Mall of the Emirates and their team of talented chefs. The annual event, which has become a tradition at Mall of the Emirates, is a wonderful opportunity for our visitors to give back to the community. Following our vision of creating great moments for everyone, everyday, as well as our commitment to provide a platform for community initiatives, we look forward to hosting another successful Stollen sale and raising funds for a such a worthy cause,” said Hussain Moosa, Associate Director for Shopping Malls, Majid Al Futtaim Properties.

The chefs of Kempinski Hotel Mall of the Emirates will lay out 720 metres of Stollen cake in the mall’s Central Galleria ready to be purchased. 60cm Stollen loaves can be bought for AED100 or just AED5 for a delicious slice.

Michael Payne, General Manager of Kempinski Hotel Mall of the Emirates, said: “It’s the season of giving and we are very pleased to be part of this heartfelt charity event, with the team here at the hotel, along with our Mall of the Emirates colleagues, being able to show their commitment to the Dubai community.

"Our kitchen team spent long hours baking this fantastic Stollen cake and so many of our hotel staff have volunteered to man the stall on sale day, urging shoppers to buy even just a slice of Stollen for such a great cause that goes a long way in helping the exemplary work of the Dubai Centre for Special Needs.”
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