ON

On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after its market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, training, all-day activities, and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design, and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover, and Dream On.