The judging criteria will be based on uniqueness, authenticity, creativity and storytelling.
The judging panel for the contest include esteemed individuals from the UAE's rich culture:
Fuad Ashraf - Managing Director, UAE Shopping Malls, Majid Al Futtaim Properties
Khalil Abdulwahid - Director of the Fine Arts Department at Dubai Culture
Mohammed Saeed Al Raqbani - General Manager of Dubai Investments Industries and Masharie and Head of Dubai Investments' Sustainability Committee
Saoud Al Kaabi - Emirati actor, producer and TV presenter