The content for the contest can be submitted in the form of either photography, videography or even short films by the creators under any of the three themes as follows -
"Blast from the Past" (pre-existing content including historical milestones of the UAE's past and personal, good old days)
"Celebrating Today" (modern content showcasing the UAE's latest developed infrastructure and current-day diversity)
"Eye on the Future" (showcasing the futuristic aspects of the UAE within the technology and tourism sectors)