Rip Curl is a company for, and about, the crew on The Search. The products we make, the events we run, the riders we support and the people we reach globally, are all part of the Search that Rip Curl is on.
We will continue to stay true to our surfing roots, which has helped retain our leadership position since our brand's inception in 1969. But we will continue to innovate and look to the future to push surfing to new levels. We know what we are doing and we will be around for a long time.