The name of the company, "ASICS", is an acronym of the Latin phrase anima sana in corpore sano, which translates to "Sound Mind, Sound Body"
Depending on foot type, different people have different cushioning requirements. Someone with a high arch and a rigid foot will require an alternative cushioning system to someone with a flat foot who requires a firmer base to remain injury free. Developers at Asics have taken this into consideration and have designed different cushioning systems for different feet.
GEL® Cushioning System
The Asics Gel System is the most famous of all our innovations. To bring about the highest possible shock absorbing effect, the Gel-units are strategically placed in the midsole of the shoe. For the Asics Gel cushioning system various materials are used. Depending on its function, the Gel-unit contains a silicone based porous foam, a silicone Gel or a semi-solid silicone substance encapsulated in polyurethane. The shape of the units are also precisely designed to the specific function and position.
At Asics, we believe that comfort and performance are inextricably linked. As such we try to build the most comfortable shoes possible in the hope that those wearing them will attain their best performance.