REDValentino tells a contemporary fairytale, one that combines freshness and classic style. Symbolizing a glamorous, romantic and playful parallel world where anything is possible, RED revisits, through innovative visual language, the timeless beauty of Valentino.
REDValentino dresses a modern girl who hails from a long lineage of iconic ladies, from the delicate princess of the best-loved children’s tales, to the shy, well-behaved debutante of half a century ago. Each would hardly recognize herself in her modern counterpart, yet they all undoubtedly share the same dreams, aspirations and longings of any young woman.
REDValentino dresses a girl who is naturally feminine and confident, yet retains a delicate innocence. One who dares to be romantic while playfully investigating her darker side. One who exudes the fragility of youth, while dramatically aware of her power to seduce. One who sees life—and style— as a game, a funny one, a serious one. Inspired by the exciting new world unfolding around her, she borrows bits and pieces and makes them her own.
REDValentino mixes various influences, from a myriad of places and eras, allowing this girl to experiment to her heart’s content, daring her to wear couture with an edge.