- Cutting-edge ‘World of Fashion’ takes place on Sep 15-19 - Elissa makes a guest appearance to charm her fans in Dubai on Sep 15 at 8 pm
Majid Al Futtaim’s flagship luxury destination, Mall of the Emirates, promises a never-before-seen experience in the world of fashion and beauty, as it sets the stage for the fifth annual World of Fashion event from September 15-19. In honour of its 10th anniversary, Mall of the Emirates is collaborating with a celebrated entertainer and style star Elissa, to join the region’s most innovative and experiential five-day fashion and beauty collaboration.
In a dynamic setting at the mall’s Central Galleria, World of Fashion 2015 will include the latest Autumn/Winter styles and beauty innovations, enabling visitors to experience catwalk trends in a unique environment. Guests will be treated to an up close and personal interaction with the region’s trendsetters, collaborating with the finest fashion brands such as Gucci, Christian Louboutin, Valentino, Fendi, Burberry, Celine, Ralph Lauren, Versace, Ferragamo, Victoria Beckham, Bulgari, Tom Ford, Giorgio Armani, and many more.
As a highlight of the five-day event, one of the Middle East’s most fashionable and prominent artists Elissa will share insights on her personal style during a VIP appearance at the mall and serenade fans in her popular romantic style on Sep 15 at 8 pm.
“Re-affirming our position as the leading fashion destination in the region, and our commitment to innovation, we are delivering an all-new experience for the 5th World of Fashion, in a never-before-seen format,” says Hussain Moosa, Associate Director for Mall of the Emirates. “It is an honour to celebrate our 10th anniversary with one of the most prominent celebrities in the region, Elissa. Her presence is a testament that Mall of the Emirates is dedicated to celebrating its milestone in style, in order to create great moments for everyone, everyday.”
Blurring the lines between clothing and interiors, World of Fashion will create an idealized residential experience that provides guests with a first-hand look at the fashion, beauty and design trends that will influence the region’s style-setters in the coming year.
A testament to style evolution as luxury fashion delves into street art, renowned Tunisian artist eL Seed, known for his distinct ‘calligraffiti’ style, will create a unique piece of art dedicated to the mall’s 10th anniversary on Sep 15 and 16.
For more updates on World of Fashion, please visit: www.facebook.com/malloftheemirates. Mall of the Emirates also encourages online fans to support the campaign by following the mall’s official Instagram account: http://instagram.com/malloftheemirates and using #Worldoffashion15