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Mall of the Emirates launches exclusive fitness campaign, MOE ACTIVE

Aug 08, 2017

Mall of the Emirates launches exclusive fitness campaign,MOE ACTIVE

  • Work out, have a hearty breakfast and shop all at Mall of the Emirates  
  • Complimentary ‘Mall Walker’ and ‘Mall Walker Circuit’ classes every Sunday & Monday
  • Complimentary FlyWheel and FlyBarre classes every Tuesday & Wednesday
  • In partnership with the New York indoor cycling phenomenon, FlyWheel Dubai

Majid Al Futtaim—the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia has announced the launch of a new fitness initiative designed exclusively by Mall of the Emirates as part of its commitment to engage the community in a healthy and active lifestyle. Mall of the Emirates MOE ACTIVE will host complimentary fitness classes throughout the week offering a variety exercise options to suit varied fitness levels. The classes will be held before store opening hours at 8:30am, from Sunday to Thursday, allowing participants to partake in an invigorating workout then enjoy the malls dining, shopping, entertainment and leisure options.

The concept of exercising in the mall is not new as it has become common place to see groups of friends meet at Mall of the Emirates to enjoy walking before breakfast and shopping. MOE Active takes this organic concept to the next level by introducing qualified professionals to conduct morning workouts, and all for free.

The exclusive daily classes have been carefully curated with fitness professionals at FlyWheel Dubai and is the perfect exercise routine and location to beat the summer heat. The programme has been designed with every type of person in mind; from fitness addicts to novices there is something to challenge every participant. Post work out after burning off calories participants can conveniently relax at one of the mall’s many cafes or restaurants and enjoy a healthy breakfast and beverage.

“People today lead very busy lives with constant demands on their time; whether it be from work or family life, little time is spared for one’s self. The mall presents an ideal location to kick start the day with exercise before catching up with friends for breakfast or a morning coffee in one of the mall’s 100 restaurants and cafes, or for a spot of shopping. At Majid Al Futtaim we strive to deliver great moments for everyone, everyday that go above and beyond simply a shopping experience and MOE ACTIVE is a perfect example of how we deliver on our commitment to engage the wider community and encourage well-being. We look forward to welcoming visitors and supporting their fitness journey,” said Hussain Moosa, Director for Mall of the Emirates.

ACTIVE by Mall of the Emirates is in partnership with FlyWheel, one of the most luxurious spinning classes worldwide. Each activity within the program will be led by Flywheel’s world-class instructors.

About ACTIVE Classes 

FlyWheel is an experience crafted by Ruth Zukerman, the legendary instructor and driving force behind the New York indoor cycling phenomenon. FlyWheel is an experience that lasts 45 minutes and includes climbs and descents, while working arms with weighted bars. It's an amazing escape that challenges your body and relaxes your mind.

Music is an integral part of the Flywheel experience. Playlists are created by instructors who choreograph their own classes, syncing their rides to the beat, assuring a fresh ride every time, and showing a little glimpse of their unique personalities. In a Flywheel class, your instructor will lead the way, suggesting target resistance levels and RPM's to strive for. Your Flywheel bike is tailor-made and can be customized for you. Not only do you set the positions that fit your body and comfort levels, but you control your "tech-pack". Each bike has a tech-pack that displays your resistance ("torq"), your speed (RPM's) and your power output (current and cumulative for the class). This allows you to know how you're performing at all times.

Mall of the Emirates’ FlyWheel class is held every Tuesday at 8:30am in the mall’s Ski Dubai Foyer. 

FlyBarre is a total-body sculpting class that blends light weight training with core strengthening exercises to create the ultimate toning experience. Led by a motivating instructor, FlyBarre is a fun, high-energy workout that quickly tones and strengthens muscles. We switch up our routines frequently, so even though we always concentrate on arms, core, thighs, and glutes, we guarantee you won’t get bored. As the perfect complement to Flywheel, FlyBarre completes your full body workout. Look no further for a cardio and strength training dream team.

Mall of the Emirates’ FlyBarre class is held every Wednesday at 8:30am in the mall’s Ski Dubai Foyer.

Mall Walkers invites participants to walk in circuits throughout the malls secure, well-lit, and climate controlled environment led by an instructor who demonstrates stretching session pre and post circuits

Mall of the Emirates’ Mall Walkers circuit is held every Sunday at 8:30am. Participants meeting point is in the Ski Dubai Foyer.

Mall Circuits invites participants to walk in circuits throughout the mall's secure, well-lit, and climate controlled environment; led by an instructor who demonstrates stretching sessions as well as Interval Training stops throughout the course of the circuits.

Mall of the Emirates’ Mall Walkers Circuit is held every Monday at 8:30am. Participants meeting point is in the Ski Dubai Foyer.

How to register for a class? 

Signing up for any of the ‘Activate the Community’ classes is quick and easy. Simply visit www.malloftheemirates.com/moe-active to reserve your bike, mat or spot for each class.

For more information, please visit: www.malloftheemirates.comwww.facebook.com/MallOfTheEmirates, or www.instagram.com/malloftheemirates

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