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Discover effortless Parisian chic at Mall of the Emirates

Apr 01, 2012

Luxury designer brands, Parisian-style cafés and the French arts offer European flair.

Fresh off the heels of Paris Fashion Week, where haute couture and the allure of French charm took the international world by storm, shoppers at Mall of the Emirates too can indulge in a taste of Parisian chic – from pret a porter designer collections to street-style cafés. Discover the art of ‘savoir faire’ and indulge in a little Parisian culture by sampling the latest collections from the mall’s French designer brands, people-watching at a Parisian-style eatery and brushing up on your conversational skills by learning ‘francais’. It’s a unique European-esque experience that can be had in a single day, all under one roof at Mall of the Emirates.  

With a portfolio of over 80 luxury brands, featuring a collection of renowned French designers such as the UAE’s largest Louis Vuitton store, and haute couture houses Dior, Yves Saint Laurent, See by Chloé and Longchamps which will open soon, discovering the art of Parisian-style is effortless with Mall of the Emirates’ leading French labels. With Paris Fashion Week previewing the upcoming Fall/Winter 2012 collections, ready-to-wear runway trends are soon to hit stores, giving shoppers a first-hand opportunity to be on top of fashion. Moreover, shoppers can polish off their wardrobes by accessoring with desirable brands such as Christian Louboutin with its signature red-lacquered shoes and classic jewellery and watch pieces with Boucheron and Cartier.

Shoppers who visit Cartier from now till April 15th will be treated to an exquisite, nature-inspired and dreamlike display of flora and fauna. The concept will present the new Cartier Naturellement collection, which exhibited at Art Dubai last week and Mall of the Emirates has been exclusively selected as the only Cartier boutique to feature this display outside of their Champs-Elysee store in Paris.  

“Mall of the Emirates caters to the multi-cultural interests of our visitors, from shopping choices to dining and opportunities to learn more about different cultures,” said Fuad Sharaf, Senior Asset Director, Asset Management, Shopping Malls. “Parisian-chic is associated with understated glam and effortless style, which aligns with our luxury brand offer. Moreover, with the opportunity to discover French culture through food, fashion or language we are bringing in a unique European-influenced experience that everyone can be a part of.”

Dining as the Parisians do can also be an authentic culinary experience at Mall of the Emirates, where a perfectly crusted baguette can be purchased or a fine French-gourmet meal indulged in. Fauchon, founded in 1886 in Paris infuses Parisian chic into its decor and menu. Located in the Fashion Dome, the café’s trendy surroundings and patio-style seating affords an afternoon of people-watching. Popular French bakery and patisserie outlets Paul’s Cafe and Le Pain Quotidien bring a more traditional ‘boulangerie’ family-style atmosphere, serving aromatic breads, pastries and a menu offering light, fresh meals. For those looking for a fine-dining experience, St. Maxim’s steakhouse at the Kempinski Hotel Mall of the Emirates is a Parisian-influenced bistro and lounge, offering a stylish place to unwind after a day of shopping.

Mall of the Emirates’ affinity for all things ‘French’ extends to the arts, providing opportunities for French residents, visitors or those interested learning more, to indulge in cultural activities. Recently, VOX Cinemas at Mall of the Emirates was chosen as the exclusive venue in Dubai to host the Francophone Film Festival. Organised in conjunction with the French Institute of the United Arab Emirates, a selection of critically acclaimed French-language films were screened, some for the very first time in the United Arab Emirates. Additionally, for those looking to learn the language of love, DUCTAC at Mall of the Emirates offers French language classes, hosted by Alliance Francaise.

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