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Spring Glams Up at Mall of the Emirates

A celebration of the UAE’s fashionable women with Harvey Nichols-Dubai catwalk shows, fashion displays and the ultimate shopping makeover

 

Dubai, UAE 05 March 2013 - Spring is blooming with luxury and designer labels, and there’s no better place to indulge in the season’s hot-off-the-runway looks than Mall of the Emirates. From now till 31st March, Mall of the Emirates will be radiating with the hottest Spring/Summer collections in-store and on the catwalk with a first-ever Harvey Nichols- Dubai fashion show. Moreover, ladies will have the chance to win one of four ‘dream’ shopping sprees worth AED 50,000. Spring has never looked this glam at Mall of the Emirates with this exclusive campaign created especially for all the fashionable and diverse ladies in the UAE.  

“Mall of the Emirates has always been at the forefront of designer fashion, and for the upcoming Spring/Summer season we’ve partnered with some of the world’s most desirable brands to showcase on the catwalk and on public display,” said Anna Mansour, Senior Manager for Mall of the Emirates. “Fashion is ever-evolving, and we’re pleased to bring a touch of glamour to women’s lives, and reward them with the colourful trends of the season.”  

With seasonal collections hitting the stores, shopping can be guilt-free with Mall of the Emirates’ ‘It List’ definitive shopping guide, featuring hand-picked ‘must-have’ items from local trend-setters and too-good-to-be-true prizes to be won. With every AED 650 spend at Mall of the Emirates, four lucky ladies will have the chance to win the ultimate dream wardrobe – a shopping spree worth AED 50,000. With a draw every week, ladies in Dubai and across the UAE will have a fair chance to win their ultimate glam spree.   

For the first time, Harvey Nichols-Dubai will take to the catwalk with an exclusive event on March 22-23rd, unveiling contemporary looks from the store’s super chic fashion lines including Michael Kors, Chloe, Diane Von Furstenberg, Isabel Marant, Catherine Maladrinoand Alexander Wang.  There will be catwalk shows at 4:30pm and 7:00pm that will feature hot new talent Charlotte Olympia in addition to children’s wear designer fashion.

Throughout March, Mall of the Emirates is not just celebrating women’s fashion – but recognizing women’s achievement’s and championing International Women’s Day for the second year in a row. In addition to creating inspirational chatter on the mall’s popular social platforms, Mall of the Emirates is paying tribute to the UAE’s own ladies by recognizing their diversity and hosting them to a special afternoon in celebration of this global event. 

Spring has finally arrived at Mall of the Emirates and with a super-chic calendar of activities and dream prizes to be won; this is your ultimate luxury fashion destination this season.

 

For more information please visit: www.malloftheemirates.com or www.facebook.com/malloftheemirates