Mall of the Emirates and Kempinski Hotel Mall of the Emirates ring in the festive season with the UAE’s largest charity cake sale
12th Annual Stollen Charity Cake Sale aims to raise a record amount in support of Emirates Red Crescent in this 'Year of Giving' on 8th December 2017
06 Dec, 2017
Majid Al Futtaim - the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia – has announced the return of the ‘Annual Stollen Charity Cake Sale’ at Mall of the Emirates in partnership with Kempinski Hotel Mall of the Emirates on Friday 8 December.
Now in its 12th year, the highly anticipated festive family event is set to be bigger and better than ever and takes place in the mall’s Central Galleria from 10am onwards, with the goal of selling a record amount of the festive German Cake. All proceeds from the sale will go to the Emirates Red Crescent and will be used to provide essential support promoting humanitarian work on both domestic and international levels.
Under the leadership of Sudqi Naddaf, Executive Chef at Kempinski Hotel Mall of the Emirates, a team of 30 chefs will spend weeks preparing and baking around the clock to create the largest string of stollen made to-date. With the help of over 50 volunteer team members, the Annual Stollen Charity Cake Sale is set to be a huge success once again.
By the day of the sale, they will have used more than 2,210 eggs, 600 kilograms of flour, 278 kilograms of raisins and 55 kilograms of marzipan to create this mouth-watering delicacy. Moreover, 120 kilograms of lemons and 131 kilograms of oranges will be zested, giving a burst of citrus flavor.
The sixty-centimetre-long stollen loaves can be bought whole for AED100 or just AED5 for a delicious slice. Pre-sales will start from 7 December at Aspen by Kempinski, the hotel’s luxury lobby lounge.
Mohammad Abdullah Al Haj Al Zarouni, manager of Emirates Red Crescent said, “In this ‘Year of Giving’, we pledge continuous assistance and thank Mall of the Emirates and Kempinski Hotel Mall of the Emirates for their continuous support towards Emirates Red Crescent’s projects, particularly in the field for Special Needs and will be used to provide essential education and therapy, as well as assisting parents with annual fees. Through this charitable initiative, we can raise awareness about the condition and provide moral and monetary support to Special Needs"
Hussain Moosa, Director for Mall of the Emirates at Majid Al Futtaim - Properties said, “We are delighted to once again provide a platform for community initiatives with our partners and the talented team of chefs at Kempinski Hotel Mall of the Emirates to deliver one of the most anticipated festive events of the year. Mall of the Emirates’ #bakeasmile campaign is a wonderful way to kick off the festive season with great moments, and for people to give back to the community. This event is a highlight on our yearly calendar and we would like to thank our colleagues who volunteer their time to assist selling every last slice of cake.
Each year we set a new challenge to raise more for charity than ever before, and in this ‘Year of Giving’ we hope to achieve a fundraising record to support the Emirates Red Crescent. We applaud the Emirates Red Crescent for their continuous efforts and look forward to gifting a healthy sum towards their humanitarian work.”
Slim Zaiane, General Manager of Kempinski Hotel Mall of the Emirates, said: “The annual Stollen Charity Cake Sale is a great way for us to mark the festive season, with special thanks going to Executive Chef Sudqi Naddaf and his amazing team for all the passion and energy they have put into making this event a success, and to our many colleagues who will be volunteering on 8 December to help sell a record amount of cake in support of the amazing work done by Emirates Red Crescent on both domestic and international levels.
“While we may be coming towards the end of the Year of Giving, this past 12 months has been incredibly inspiring, and we are delighted that the annual Stollen Charity Cake Sale will also be the launchpad for #KempinskiKares, a new initiative created to support our continued efforts to do more for good causes in our local community.”