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Majid Al Futtaim’s malls in Dubai will deliver the best shopping offers, international entertainment and biggest prizes in a jam-packed DSF season

A total of AED 3 million is up for grabs at Mall of the Emirates, City Centres Deira, Mirdif, Me’aisem and Al Shindagha and My City Centre Al Barsha

 

Majid Al Futtaim – the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia – has announced its highly anticipated schedule for Dubai Shopping Festival (DSF) at its shopping malls in Dubai.

As part of its commitment to deliver unrivalled shopping experiences for the whole family, from 26 December 2017 to January 27 2018, visitors will be taken on a journey of Majid Al Futtaim’s curated and interactive DSF experience. It will be held at Mall of the Emirates, City Centres Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha, each of which will host world-class entertainment and compelling exclusive discounts, as well as bigger winning opportunities than ever before.

Kicking off the 23rd edition of DSF, Majid Al Futtaim in partnership with Dubai Festival & Retail Establishment and in line with the Dubai Retail Calendar, will host an exclusive 12-hour sale at Mall of the Emirates and City Centres Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha. From 12noon until midnight, participating retailers at each mall will offer attractive discounts of up to 90% on fashion, jewellery, homeware, electronics and more.

“Majid Al Futtaim has been a strategic partner of Dubai Shopping Festival (DSF) for over two decades, and each year has delivered a dynamic programme of events and experiences. The annual festival is a platform for Majid Al Futtaim’s six shopping malls in Dubai to create innovative shopping experiences that exceed our customers’ expectations, while delivering our vision of creating great moments for everyone, every day,” said Fuad Mansoor Sharaf, Managing Director for Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman).

“We look forward to another successful DSF at Mall of the Emirates, City Centres Deira, Mirdif, Me’aisem and Al Shindagha, and My City Centre Al Barsha as each mall welcomes residents and tourists to enjoy the carefully curated and interactive events, and compelling promotions starting with the exclusive 12-hour sale on 26 December, 2017.”

Mall of the Emirates


On 26, December 2017, Mall of the Emirates will launch the #THATMOEFEELING campaign inspired by the incredible emotion every visitor feels when they shop at their favourite destination. One lucky winner will take home AED 10,000 everyday upon shopping for AED 650 at any retailer in the mall. Additionally, shoppers will have the chance to win 10 per cent instant cashback in gift cards when shopping for AED 1,000, which is an added incentive with the introduction of VAT on 1 January 2018. That’s a total of more than AED 1 million worth of prizes over the entire DSF period.

Regarded as the leading premium luxury and lifestyle destination in the region, Mall of the Emirates is home to 630 international stores and more than 80 of the world’s most prestigious

brands. During DSF, fashion lovers will be able to shop for their dream closet from the vast choice of collections from leading high-street brands, multi-brand stores and designer boutiques including Prada, Hermès, Dolce & Gabbana, Céline, Harvey Nichols Dubai, Debenhams, AllSaints and lululemon athletica.

To ease the shopping experience and for utmost convenience, visitors can use the mall’s popular complimentary Hands-Free Shopping service, and have their bags delivered to their home, hotel or car.

Known for its out of this world entertainment, Mall of the Emirates will host breathtaking shows this DSF curated to give visitors #THATMOEFEELING. Stay tuned to the mall’s social media platforms for details.

City Centre Deira and City Centre Mirdif

Visitors are invited to enjoy 33 days of entertainment this DSF at City Centre Deira and City Centre Mirdif with roaming entertainment starting from 26 December until 27 January, and an amazing circus-themed stage show ‘Believe It or Not’, from 7 to 13 January at City Centre Deira and 14 to 20 January at City Centre Mirdif.

At City Centre Deira roaming performers will be larking around entertaining the young and young at heart. Catch the Furniture Acrobats (26 December to 1 January at 4pm, 6pm, 7.30pm and 8.30pm), Lost Luggage Porters (9-15 January at 4.30pm, 6.30pm, 7.30pm and 9pm), and Thes Michanics (18-27 January at 4.30pm, 6.30pm, 7.30pm and 9pm).

At City Centre Mirdif, be sure to see the Electrika String Quartet (26 December to 1 January at 4pm, 6pm, 7.30pm and 8.30pm), the Gymnastic Specials (2-7 Jan at 4pm, 6pm, 7.30pm and 8.30pm), Harp Glass (9-17 January at 4pm, 6pm, 7pm, 8pm and 9pm), and the Musical Waiters (21-27 January at 4pm, 6pm, 7.30pm and 8.30pm).

This DSF, visitors who shop for AED 250 at City Centre Deira and AED 300 at City Centre Mirdif will be able to enter a draw for a chance to win mall gift cards worth AED 30,000 every day plus instant prizes – that’s a total of AED 1 million worth of gift cards rewarded to many lucky shoppers!

City Centre Me’aisem, City Centre Al Shindagha and My City Centre Al Barsha

Majid Al Futtaim’s community malls, City Centre Me’aisem, City Centre Al Shindagha and My City Centre Al Barsha, have partnered with Dubai Shopping Malls Group (DSMG) to offer visitors the chance to win cash prizes and gifts worth a total AED 1 million. Each week, from 26 December 2017-27 January 2018, upon shopping for AED 200 at the malls, one person will walk away with AED 100,000 and another will win AED 50,000 while three lucky shoppers will take home AED 10,000, plus gifts worth AED 100,000 will be given away.

City Centre Me’aisem will also host entertainment for the whole family including the tight rope Slack Show artists (2-8 January at 4pm, 6pm, 7.30pm and 8.30pm) and the Plate Spinners (9-15 January at 4pm, 6pm, 7.30pm and 8.30pm), the Gold Illusionists (16-22 January at 4pm, 6pm, 7.30pm and 8.30pm), and at City Centre Al Shindagha, the Plate Spinners (2-8  January at 4pm, 6pm, 7.30pm and 8.30pm).

With so much to see and do for the whole family, Majid Al Futtaim’s shopping malls in Dubai has something for everyone this DSF.

For more information visit our digital and social media platforms:

For Mall of the Emirates: www.malloftheemirates.com, www.facebook.com/MallOfTheEmirates, or www.instagram.com/malloftheemirates

For City Centre Deira: www.citycentredeira.com, www.facebook.com/CityCentreDeira, www.instagram.com/CityCentreDeira

For City Centre Mirdif: www.citycentremirdif.com, www.instagram.com/citycentremirdif, www.facebook.com/CityCentreMirdif

For City Centre Me’aisem: www.citycentremeaisem.com , www.instagram/citycentremeaisem, www.facebook.com/CityCentreMeaisem

For City Centre Al Shindagha: www.citycentreshindagha.com , www.instagram/citycentrealshindagha, www.facebook.com/CityCentreAlShindagha

For My City Centre Al Barsha: www.mycitycentrealbarsha.com, www.instagram/mycitycentrealbarsha, www.facebook.com/MyCityCentreAlBrasha