MEDIA CENTRE

 
 

Create your exclusive closet or home at Mall of the Emirates’ newest digital game, ‘Design Your Lifestyle’

Inspired by #THATMOEFEELING, immersive experience invites visitors inside beautiful virtual rooms 
Select bespoke digital sketches created by fashion illustrator Samar Sadik for a chance to win prizes

 

 

Majid Al Futtaim – the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia – hosted a creative and immersive experience that has been designed exclusively for Mall of the Emirates this DSF. ‘Design Your Lifestyle’, inspired by the mall’s #THATMOEFEELING campaign, combines technology, fashion, art and lifestyle to create a bespoke game with chances to win prizes from the mall’s retailers. 

Regarded as the definitive destination to shop fashion and beauty, Mall of the Emirates, is celebrating this DSF with style. As part of the activation, bespoke creative illustrations of fashion and homeware pieces have been sketched by Samar Sadik, the high-regarded fashion illustrator who has worked with fashion’s biggest global brands for over fifteen years including Dior, Carolina Herrera, Marc Jacobs, Elie Saab and Christian Louboutin. Samar’s stunning sketches feature as the backdrop to the themed rooms and the items in the digital game.

How can you ‘Design Your Lifestyle’? Visitors can enjoy the experience until tomorrow, January 31, upon shopping for AED 650 at any of the mall retailers. Customers can redeem a token from the mall’s customer service desks and head to the ‘Design Your Lifestyle’ activation near the Central Galleria. Each shopper will be invited to select either a ‘closet’ or ‘home’ theme to start the experience. Displayed on a large screen, players will enter into the virtual, sketched themed room and select their favourite items within thirty seconds for a chance to win beautiful prizes from the mall’s retailers. Once successful, the visitor can record a slow-motion reaction video to share with their followers on social media. 

For more information visit the mall’s digital and social media platforms: www.malloftheemirates.com, www.facebook.com/MallOfTheEmirates, or www.instagram.com/malloftheemirates.