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The award-winning MONOPOLY, the SMILE edition, is back at Mall of the Emirates, City Centre Deira and City Centre Mirdif

  • Even more reasons to SMILE with new challenges and more chances to win than ever before!
  • Opportunity to win AED100,000 at Mall of the Emirates and City Centre Mirdif
  • Win guaranteed mall Gift Cards and instant prizes at City Centre Deira until May 15


Majid Al Futtaim shoppers win once-in-a-lifetime chance to attend 2018 FIFA World Cup™ in Russia, courtesy of Visa


Mall of the Emirates invites you on a style journey of Spring/Summer 2018

  • Hear the region’s style influencers share their own unfiltered SS18 inspiration from 22 – 24 March at MOE Fashion Live
  • Mahira AbdelAziz, Alanoud Badr, Musaed Almutiri, Dana Malhas, Nina Ali, Hanah Rasekh and Fatima Almomen present curated collections
  • SS18 campaign #MOEunfiltered celebrates authenticity and the trend to be yourself
  • Express your own personal style with SS18 collections from the world’s luxury brands
  • Unrivalled style experiences and signature events in partnership with leading retailers
  • Christian Louboutin celebrates 5th anniversary of the Nudes collection exclusively at Mall of the Emirates


Free signature dishes, free movies and first-ever outdoor events at Majid Al Futtaim shopping malls this Dubai Food Festival


Mall of the Emirates welcomes Chinese residents and tourists

Incredible acrobatic ‘Magical China’ show and prize giveaways, 16 – 24 Feb


Give your loved one the gift of choice with Majid Al Futtaim’s shopping malls gift cards this Valentine’s Day

Purchase a mall gift card this month to receive gifts and win back cash of up to 10 per cent of the value at some malls
Shoppers will win a romantic candlelit dinner at Sheraton Dubai Mall of the Emirates on purchasing a mall gift card for AED 1,000
Instant reward of The Nail Spa vouchers or VOX Cinemas GOLD By Rhodes tickets on buying an AED 1,000 City Centre Deira mall gift card
Make the day picture perfect with plenty of romantic photo opportunities at City Centre Sharjah 



Create your exclusive closet or home at Mall of the Emirates’ newest digital game, ‘Design Your Lifestyle’

Inspired by #THATMOEFEELING, immersive experience invites visitors inside beautiful virtual rooms 
Select bespoke digital sketches created by fashion illustrator Samar Sadik for a chance to win prizes



Mall of the Emirates presents a bespoke aerial performance, The Flying Pearl, inspired by #THATMOEFEELING during DSF