Fun Times, Great Deals and Unexpected Gains Galore
As the summer sizzles on, Dubai offers yet another event, and it comes in the form of Emirate’s very own summer fest, the ‘Dubai Summer Surprises’ (DSS). Presently in its 18th year, the DSS offers super deals across shopping centres, spas, restaurants and more.
Launched in 1996 with a mission to position Dubai as an international summer destination, DSS is an event that is scheduled annually from August to September in Dubai. The celebration is one of the principal summer attractions in the city, with GCC occupants and tourists thronging the city, looking for deals in more than 6000 stores.
According to figures released by the Dubai Festivals and Retail Establishment (DFRE), DSS has hosted more than 25,774,400 guests who infused an aggregate of AED 43.62 billion into the economy in the last 14 years. The 2014 season of this festival launched on a high note with the theme ‘The Fun Side of Summer.'
At DSS, be prepared to be surprised. It astonishes and delights shoppers, both residents and tourists that throng to take advantage of its many offers across all categories of consumer durables, luxury items and consumer goods.
Apart from the shopping districts, the plush shopping malls also participate in DSS and are hosts to a range of simulation shows, presentations, play areas, fun zones and entertainment. When it comes to sizzling shopping deals, Dubai is the place to have it all.
Shopping malls and retail outlets have recorded a rise in sales and footfall while hotels have registered high occupancy levels. Cars, clothes, home-decor and perfumes were recorded as the most “shopped for” merchandise in 2014. Great deals, prizes and surprises fuelled anticipation at this year’s ‘Summer is Dubai’ promotion. For each spend of AED 200 at a participating mall, customers stand a chance to win one of six BMW cars and shopping vouchers worth AED 500,000 with attractive bargains at shops across the city. As much as 75% of discount at some retail outlets are up for grabs.
DSS is a guaranteed boredom-buster for children on their extended summer vacation. It goes a step further in catering to children of all ages, from toddlers, adolescents to teenagers, through one excitement-packed venue called Modhesh World. Hailed as a child’s dream zone here in the region, Modhesh World comes alive and buzzing with playgrounds, soft toy areas, latest video games and excitement-packed 4D cinema experiences. If that’s not enough, it tops it all off by delighting its junior customers through the presence of its festival mascot, the smiling-and-sunny-yellow-clad ‘Modhesh,' who fittingly keeps to the season’s colour theme.
Influx of Visitors
Emirates Airline has reported that they have seen a large number of additional travellers lured to Dubai by DSS, with visitors originating from both the GCC locale and the rest of the world.
The Dubai economy has been given a huge boost with DSS in 2014 alone, with shopping centres and retailers over the Emirate reporting an increase in guest numbers and revenue over the previous year. Hotels too listed high occupancy levels as the DSS impact penetrates the retail and other financial segments of Dubai.
In 2014’s summer promotion Majid Al Futtaim Properties Group, a vital partner of Dubai Festivals and Retail Establishment, professes that extraordinary summer advancements and arrangements have seen a 39% increase in sales this summer.
Furthermore, hotel occupancy in Jumeirah Group hotels recorded an average occupancy rate of 70.2%, an increase of 3.6% on the same period last year.
Relaxation & Leisure
To keep yourself entertained, you can additionally get show tickets to watch your beloved artists perform, or unwind in one of the numerous jazz clubs or mixed drink lounges. If you are a theatre aficionado, Dubai Community Theatre and Arts Centre (DUCTAC) offers the best of both regional and international thespians.
Head over and experience ‘Dubai Summer Surprises.' You’ll certainly come back for more!